MKTG 212 – SALES SKILLS FOR ATHLETES

SYLLABUS DETAILS

Course DescripTion

Sales Skills for Athletes. (3-0). Credit 3. Exploration of concepts related to personal branding, self-awareness, social media, personal finance, contract negotiation and entrepreneurship; focus on connecting athletic skills to sales and sales leadership skills.

Assignments are a combination of Perusal readings, discussion preparation assignments prior to visits by former Aggie athletes, in-class assignments throughout the semester, and more intensive individual assignments that will be completed outside of class time. 

Objectives

Translate athletic competencies to business skills by creating a personal brand guide that highlights strengths and unique qualities. Practice effective communication and networking to build meaningful connections, while developing a comprehensive business toolkit to succeed in various professional settings. Identify business opportunities that align with personal goals, ensuring a strategic and fulfilling career path.

About us

Exploration of concepts related to personal branding, self-awareness, social media, personal finance, contract negotiation, and entrepreneurship with a focus on connecting athletic skills to business skills.

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OUR Program

Former athlete sessions

Former athletes will return to mentor the next generation of student-athletes, sharing their experiences and insights to help guide their transition from sports to business. Through one-on-one sessions and group discussions, they will offer valuable advice on personal branding, career development, and navigating life after athletics. This mentorship will provide students with a unique perspective, empowering them to leverage their athletic skills for success in the professional world.

Activities & Assignments

Weekly assignments and activities for this course will focus on developing key business skills by translating athletic competencies into practical tools for the professional world. Students will create personal brand guides, engage in networking exercises, practice effective communication, and work on building a comprehensive business toolkit.


Our Former & Current Athletes

HERE IS WHAT THEY ARE SAYING!

“We get caught up in the locker room about what we need to do on a daily basis in order to get our job done on the field, but we need to take some time out to figure out what life is after football.”
Drew Beltran Student '24
“You've got this incredible opportunity where you have people who are willing to pour into you and help bring out the best version of yourself.”
MORIAH MCQUEENStudent '24
“You get to learn from so many different people about their college career as well as their career afterwards and what's worked for them or what's not.”
Devan ThomasStudent
"This program is a game changer for recruiting. If I would have had a program like this at 19, I would have been all in. It's a no-brainer. Every student athlete that shows up at Texas A&M University has to go through AmplifyU."
Dat NguyenFormer Athlete '98
"The skills I learned as an athlete, particularly while at Texas A&M under RC Slocum, became the Operating System upon which I built my career as an entrepreneur and leader in business."
Chris VallettaFormer Athlete '00
“Student athletes already possess leadership skills. We want to layer that with personal development, business acumen, and a professional network to set them up for success whenever and however they choose to enter the business world."
DR. Janet ParishInstructor
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