MKTG 489 – SPECIAL TOPICS AMPLIFYONE: ATHLETES MEAN BUSINESS

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Syllabus

Objectives

Translate athletic competencies to business skills by creating a personal brand guide that highlights strengths and unique qualities. Practice effective communication and networking to build meaningful connections, while developing a comprehensive business toolkit to succeed in various professional settings. Identify business opportunities that align with personal goals, ensuring a strategic and fulfilling career path.

About us

Exploration of concepts related to personal branding, self-awareness, social media, personal finance, contract negotiation, and entrepreneurship with a focus on connecting athletic skills to business skills.

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OUR Program

Former athlete sessions

Former athletes will return to mentor the next generation of student-athletes, sharing their experiences and insights to help guide their transition from sports to business. Through one-on-one sessions and group discussions, they will offer valuable advice on personal branding, career development, and navigating life after athletics. This mentorship will provide students with a unique perspective, empowering them to leverage their athletic skills for success in the professional world.

Activities & Assignments

Weekly assignments and activities for this course will focus on developing key business skills by translating athletic competencies into practical tools for the professional world. Students will create personal brand guides, engage in networking exercises, practice effective communication, and work on building a comprehensive business toolkit. All students should keep their assignments in their binder, but if you need an extra copy just Click Below!

Professional Networking events

Networking after-class events offer students the chance to connect with peers, industry professionals, and former athletes in a relaxed setting. These events provide valuable opportunities to build relationships, exchange ideas, and expand professional networks, helping students enhance their communication skills and gain insights into potential career paths beyond athletics.

Mays Business Taught

MEET OUR
TEAM

Janet Parish

Instructor

Johnna Melton

Assistant Instructor

Our Former & Current Athletes

HERE IS WHAT THEY ARE SAYING!

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