Mays Business School has partnered with Texas A&M Athletics to create a program to help student-athletes differentiate themselves and leverage their innate abilities for success in business. AmplifyU offers short courses on professional and leadership development as well as a tremendous network of former athletes and business leaders.
      Reynolds and Reynolds SALES LEADERSHIP INSTITUTE Logo with link to website

Student-Athletes participate in our 4-day intensive programs designed specifically with the student-athlete in mind.  The programs are active and include opportunities to apply what you learn through competitions, etiquette events, networking mixers, and perspective sessions with former athletes and industry representatives. 

All AmplifyU participants will be invited to attend the biennial AmpUP conference event.  

The AmplifyOne 4-day intensive program covers content required by Texas NIL law.

The AmplifyU network of corporate supporters are companies specifically interested in developing the business acumen and leadership potential of student-athletes.  These companies participate in each AmplifyU program offering guidance, professional perspective, and career opportunities. Students will have many opportunities to network and build relationships with these industry professionals. 

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AmplifyU - It's Time for you to Shine

Develop as a Professional

Social Media | Self-Awareness | Personal Branding | Innovation | NIL Law | Contract Negotiation | Time Management | Personal Finance |

Develop as a Leader

Leading with Strengths | Creativity & Problem Solving | Building Business Teams | Powerful Presentations | Marketing | Management Strategy | HR Management | Accounting

AmplifyUP in Amplify U Style Lettering

Supporting our Alumni

The biennial motivational conference allows student-athletes and former student-athletes to stay connected.

March 25, 2022 - James Smith during Day 1 of the Clyde Littlefield Texas Relays at Mike A. Myers Track and Soccer Stadium in Austin, Texas. Photo By Aiden Shertzer Texas A&M Athletics


Participants will learn from Mays Business School faculty and former Aggie Athletes about important business, leadership, & legal topics. Learn more about AmplifyU here!


Mays Business School

Director of Reynolds and Reynolds Sales Institute

Clinical Professor Marketing


Texas A&M Football (’97 -’00)

Former NFL (Saints, Bucs, Titans)

Co-Founder| President, Mission


Texas A&M Football (’95-’98)

Former NFL (Dallas Cowboys)

Chick-Fil-A Franchise Owner


TAMU Senior Associate Athletics Director

Member of the athletics departments Name, Image, & Likeness working group


Former student at Mays Business School ’11 & Texas A&M law school ‘14

Sports attorney & sports business consultant

Our Donors

Chris Valletta '00 | Sue Ellen ‘81 & Phil Miner ‘80

Our Corporate Partners

Our Corporate Partners